Partnership is a crucial component to finding new business

Beneli Academy 2016, with a focus on smart tags, was a huge success. During the two days some fifty experts came together to discuss the future of the industry. The key to success is to be found in embracing new technology and working in partnership with other stakeholders.

How can one know whether a vaccine that´s been shipped from one continent to another has had an unbroken cold chain and therefore has not been damaged during transport? It''s a multi-million dollar question that could save thousands of lives and large amounts of money every year.

During the first day of the conference, humanitarian organization Doctors Without Borders (MSF) spoke about how they are currently developing a solution to that problem in cooperation with Beneli and Acreo.

– These days we have not talked labels. Instead, we have focused on finding solutions to concrete problems in society, says Robert Östman, CEO of Beneli and initiator of the conference. By combining the expertise of two or more companies you can gain tremendous competitive advantages.

Focus on cooperation.
Never before has the competition been so fierce and the individual company is not always able to market their own product to be attractive enough to the market. The solution can then lie in combining their product with someone else''s technology.

- I believe in "collaborative development", that two or more manufacturers jointly find a solution. This requires that you dare to combine measures and have an open mind. During the conference, there has been a great atmosphere among the participants. Both customers and competitors have been in the same room and freely exchanged ideas and thoughts, something quite unique.

A company that has chosen to practice collaborative development is the international construction technology company Hilti who held one of the presentations. To strengthen its competitiveness, they have developed a complete service that includes hardware, software and customer services. An offer which, among other things, requires access to smart tags/labels. The product has gained great success and is right now marketed all over the world.

Embracing new technology vital to increase competitiveness.
– To keep up, it is important to understand the new technologies and to use them to your advantage. Everything happens at a tremendous rate and affects us all, explains Robert Östman. Today''s smartphones facilities innovative solutions, unless we exploit that opportunity, competitors will.

In line with the companies view on working in partnership, Beneli has chosen to offer the conference free of charge. All lecturers have also been set up on a voluntary basis.

– This is a win-win for us all, to be successful you have to be a part of a whole. Next Beneli Academy is scheduled for February 2017.

For more information please contact:
Robert Östman, CEO
E-mail: robert.ostman@beneli.se
Phone: 0709-89 60 03, 042-25 60 03