2012-06-19

The Challenge of Europe 2012 - a new study from GfK

Compared with last year, Germans are worrying significantly less. In the current GfK Verein study, each German polled named an average of 2.6 problems to be resolved (2011: 3.7 problems). This puts the Germans above even the Greeks, who name an average of 2.4 challenges. InEurope, the average is down to 2.0 problems, which is considerably lower than last year (2011: 2.4).Sweden continues to lead the pack at quite some distance as the nation which worries the least, with an average of 1.1 challenges named.

These findings are an extract from the GfK “Challenges of Europe 2012” study and are based on around 13,300 consumer interviews which were carried out on behalf of the GfK Verein in February 2012 in Germany, Italy, France, Poland ,Austria, the UK, Belgium, Russia, Spain, the Netherlands, Sweden and also Greece.

The basis of the survey is the following open question, which is asked, unchanged, every year: “in your opinion, what are the most important issues that need to be resolved in [relevant country] today?” Respondents are not limited in their answers, multiple answers are allowed.

Full version of the press release can be found on www.gfk.com/se

More detailed information from:
Sandra Lades
Nordwestring 101
90419 Nürnberg
Tel. +49 911 395-3606
sandra.lades@gfk-verein.org

 Source: Challenges of Europe 2012, GfK Verein

Information about the company: GFK Sverige AB

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