2012-12-20
New book about the man who made Mercuri International a world leader
“Curt Abrahamsson. Who is that?
Never heard of him?” That was the ingress of an article written by journalist Karl-Erik
Sveiby in the magazine Leadership in the spring of 1991. He continued: “Remember
the name. He will in the future be ranked as one of Sweden’s leading post-war
entrepreneurs.” It is now over twenty years since the article was written and Mercuri
is still a world leader. Yet Curt Abrahamsson is as unknown.
Today the book about the man
who founded Mercuri International, one of the foremost Swedish entrepreneurs
within knowledge management, is released. During 40 years, Curt Abrahamsson built
Mercuri International into a world leader within sales training and competence
development. He was a strong leader who never told his co-workers what to do.
Yet everyone knew what he expected.
This book is about his
successful leadership and how he developed new sales models that many large
international organizations still use in their sales process.
"The ideas of Curt
Abrahamsson are still highly accurate, both for sales people and top management.
Even politicians have a lot o learn." Robert af Jochnick, Chairman
of the Board at Oriflame
PRESS CONTACTS
Björn Edsta, author.
Tel. +46 (0)708 87 77 44
Ola Strömberg, CEO Mercuri
International ola.stromberg@mercuri.se Tel. +46 (0)8 705 29 29.
Bertil Ekerlid, publisher bertil.ekerlid@ekerlids.com
Tel +46 (0)70 696 1057
Information about the company: Mercuri International Group AB
The news is presented in cooperation with MyNewsdesk