2010-12-09

Jan Wäreby new head of Sales and Marketing

• Wäreby to start new role January 1, 2011

• Ericsson Executive Leadership Team unchanged

Jan Wäreby is currently Senior Vice President, head of Business Unit Multimedia and member of Ericsson's (NASDAQ:ERIC) Executive Leadership team. Wäreby has more than 20 years of experience in sales organizations and business development. He was also Corporate Executive Vice President and head of Sales and Marketing at Sony Ericsson Mobile Communications and played an integral role in establishing the joint venture.

Hans Vestberg, President and CEO of Ericsson, says: "Jan's experience from growing business in new areas combined with customer and consumer understanding will be instrumental in driving our business in the next decade."

Earlier this year Ericsson introduced a new brand and go-to-market model based on ten regions. Vestberg continues: "Now it is time to take the next step in the company transformation and focus on further development of our sales and marketing to more efficiently support regions in meeting customers' needs."

Wäreby says: "My priority will be to serve our customers with better speed and simplicity. We will achieve that with a more efficient approach to selling our broader portfolio, which requires continued transformation of the sales force and focus on company-wide marketing efforts. In addition, applying common practices and business models will allow us to reuse, share and build competence in both existing and new business areas. These steps will enable us to reach our growth ambitions."

The search for Jan Wäreby's replacement has started and a new head of Business Unit Multimedia will be announced separately.

Information about the company: Telefon AB LM Ericsson