2010-08-06

Sandberg working with German specialist on 3D product views

The German 3D specialist ScanMotion is behind new 3D presentations of the many exciting IT accessories available from Sandberg that you can now view at www.sandberg.it. Sandberg expects the new and very realistic presentations to boost sales.

The Hannover-based firm ScanMotion specialises in making 3D presentations of everything from jewellery to cars. The technology behind this stands out from the crowd due to it being easy for the customers to implement. A professional team transforms physical products into online reproductions that can be turned and rotated in a virtual room.

The presentations can take the form of anything, from photos that can be rotated 360° in one or two dimensions to complete reproductions in which the user can freely turn and rotate the product using the mouse and view it from any angle.

Sandberg has opted for the best solution for almost all products, which sees the products experienced as if they ‘are in the website’ and rotated freely with the mouse. This is a fantastic way to ‘try’ the products before buying them, and a unique opportunity to find out e.g. what connectors a certain product has.

Erling Hoff Petersen, Director of Sales and Marketing at Sandberg A/S, has this to say about the exciting improvement in the company’s electronic product presentations: “It is important for us to give the users the best possible experience of a product on the website. Even if a picture is supposed to be worth a thousand words, there’re always masses of details you can’t see on a standard product photo, no matter how good it is. With the 3D presentations you get a really good feel of what the product is like. That’s pretty much the best thing we can give you without having the product in your hand.”

This is how the Director explains the collaboration with ScanMotion in more detail: “We have looked at the possibilities on the market and had discussions with several different partners. ScanMotion has a very professional production team and delivers a marvellous result. That’s the most important thing as far as we’re concerned. It’s all about providing a good experience, and ScanMotion understands that very well.”

Franziska Hessemer, ScanMotion’s consultant, has this to say about the project involving Sandberg’s products: “This has been a really exciting assignment for us as it's challenged our professional skills. Sandberg’s products aren’t just square boxes after all! In technical terms, we have to create a 3D grid for every product and then place the photos on top. So if you’re looking at a headset for instance, the 3D grid is quite complicated. It goes without saying that we are also thrilled that Sandberg has decided to create 3D presentations of so many products; it’s going to be a really hot website overflowing with 3D. We're certainly satisfied with the end result.”

All Sandberg products except cables have been given 3D views on www.sandberg.it. And the collaboration continues with new products yet to be launched. All new Sandberg products will be taken to Hannover to be photographed in 3D for the website.

Check out www.sandberg.it and take a look at the spectacular 3D product views

Information about the company: Sandberg A/S