Borealis appoints Resin Express as European distributor i...

Borealis appoints Resin Express as European distributor in automotive

Borealis, a leading innovative plastics provider, has appointed Resin Express as a distributor in Europe for its polypropylene (PP) used in automotive solutions with effect from May 15, 2006.

Resin Express will complement Ashland as distributors for a wide range of solutions to the European automotive market on behalf of Borealis including Daplen, a family of thermoplastic solutions that help make cars light, energy efficient and safe, and Borcom microcomposites, a new generation of products to minimise weight and costs.

Commenting on the appointment, Paul Turner, Vice President Engineering Applications at Borealis, says: "By signing this agreement, Borealis can benefit from Resin Express' extensive European local sales organisation and technical capability to better serve our small and medium-size customers. This agreement allows Borealis to increase its focus on innovation and technology and create value through application development and partnership where Borealis, Resin Express and our customers will greatly benefit."

"Our extensive pan-European customer network and our knowledge of the automotive market will simplify Borealis business and enable them to reach a larger customer base," according to Jan Zeinstra, General Manager, and Hans-Peter Meyerhoff, Business Director Automotive for Resin Express. "Additionally, it will further complement our product offering to this strategic market segment and enable us to accelerate growth."

With deep understanding of the value chain and a focus on customer needs, Borealis provides innovative, value creating PP solutions with optimum performance for interior, exterior and under the bonnet automotive applications.

Resin Express, part of the Ravago Group of companies, is a true pan-European distributor of commodity and engineering plastics, offering a wide range of products and services in more than 30 countries.